Feature Release - Q2 2023

Well, it certainly has been a wild few weeks for anyone monetizing on Twitch. While Twitch has rolled back the changes they initially announced, we do still expect some other changes to come in the foreseeable future. Rest assured that Advocate has you covered every step of the way. The Advocate platform is designed to adapt to changes on a wholesale level, meaning that the moment Twitch makes any changes, we can adjust or pause your campaigns to assure compliance. 

Meanwhile, we continue to add features that make campaign management more effective and efficient for you, and the latest two features are now available: Featured Campaigns and Daily Caps.

Featured Campaigns

For those of you running Sponsored Streams, we’ve created Featured Campaigns to facilitate this. Whether for Sponsored Streams or another need, there are often times when a team needs to override campaign rotation for select broadcasters, without impacting the entire team. In previous experience, managers had to do a lot of manual manipulation to assure that Sponsored Streams met the contracted requirements, and you asked if there could be a better way.

Featured Campaigns now brings you this functionality and does it in a meaningfully streamlined fashion. Let’s say you have a campaign that needs to takeover a broadcaster for a weekend, you can now select that feature that campaign for the broadcaster over a date range. During that range, only the featured campaign will appear on that broadcaster’s stream. Keep in mind that the previously released start/stop time settings on components can be used in conjunction with Featured Campaigns to assure that all components align as desired.

Setting up Featured Campaigns

Navigate to the campaign you wish to feature and click the Feature This Campaign button:

A modal will appear for the Featured Campaign settings. Select the broadcaster, and set the start and end date and time:

After you click submit, you’ll see the broadcaster listed with the FEATURED flag during the course of the Featured Campaign. Broadcaster card on the left is outside the Featured Campaign range and card on the right is during the range, showing the FEATURED flag:

Note that there is also a checkmark flag for this broadcaster. The checkmark shows that this broadcaster has or had a Featured Campaign and clicking the checkmark will display all Featured Campaigns for this channel:

From this modal you can see past Featured Campaigns, and edit or cancel any current or future Featured Campaigns.

Daily Caps

When advertisers contract for a campaign “flight” these flights will generally specify a start date, end date, and total impressions. What isn’t often stated is pacing, but advertisers don’t want to buy XXXX impressions over a month and then find that they were all delivered in the first few days of that month. They expect impressions to be delivered across all 30 days, and they often expect reasonable even delivery from day to day.

Enter Daily Caps. By setting these caps, managers can assure that impressions aren’t delivered too quickly, and exhausted before expected. Even though purchase contracts won’t always specify daily caps or “even delivery” this is often expected so it’s a good idea to assume this and set some caps.

Daily Caps is one feature as part of an ongoing set of releases that are on the roadmap. These include more granular “pacing” aside from daily caps, and tools that can provide “share of voice”” to sponsors.

Setting up Daily Caps

Simply find the component you need to cap and click edit:

This will bring up the edit modal which now has an option to add a Daily Cap. Enter the impression cap here and click Update

When the Daily Cap is reached, that component will be deactivated until the next day and the DAILY CAPPED flag will appear to indicate this:

A couple of notes:

• A “day” is based on UTC and caps are reset at midnight UTC

• Once the cap is reached, that component cannot be reactivated until the next day

• Changes to the daily cap intraday BEFORE the cap is reached will be honored

• To remove the daily cap, enter “0” and the cap will be removed at midnight